Supporters of Vell Da General ambushed the public by purchasing over 1k dollars in pre-orders of Vell’s new project. The Chicago emcee’s perfect storm began in March with the release of “Small Thing To A Giant” and kept the momentum rolling throughout the summer and fall. From the spring into the fall Vell headlined concerts in Chicago and Atlanta and released a consistent arsenal of videos and singles. The tidal wave effect was conjured by his content, live performances and daily interaction with fans on social media. Stream and pre-order Ambush below and stay tuned to Keeynote.com for the official release of “Ambush” and the “Hi Definition” (music video).