How do define success? Dallas emcee and Eree Boyz alum Yak explores what makes him tick on his debut single “Automatic”. The song is a quiet storm that erupts into a monsoon of energy as Yak explores the concepts of love, deception and perseverance. “Automatic” is the declaration of man with his finger on the pulse and his spirituality well in tact. Not since he nascent stages of Jay-Z’s career has there been an act that debuts with the savvy and wisdom that comes with lived experience. Yak seamlessly bridges the divide between mature hip-hop listeners and the new wave looking for knowledge in a world of mumble rap. Consider this an official introduction to your new next-door neighbor; Hip-Hop with style and substance that doesn’t have to dumb down to deliver the goods.

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