Apocalypse Now. Vell Da General sets up his military post in the form of Da Platoon!!! The Chicago wordsmith’s new indie label will highlight skill over style and performance over publicity stunts. The “Different Kind” emcee’s first official signee is J Holmes, an artist with the wit of your favorite lyricist and the laconic delivery of a west coast emcee. This morning Vell officially launched the Da Platoon!!!’s website, highlighting both artist and signaling plenty of fireworks on the way. Stream “Different Kind”, visit the label’s official website today and stay tuned to Keeynote.com for all warfare regarding Da Platoon!!!