Think Different. Vell Da General’s never followed conventions of modern Hip-Hop or the classic business entertainment structure. Today the Chicago emcee declares his independence with his new single “Different Kind”. The breezy SC produced single features classic Vell lyricism and highlights the chemistry between himself and newcomer Holmes. The song is the first entry in Vell’s new record label Da Platoon!!!. The label is focused on highlighting star talent that are equally captivating on stage and in the booth. Next week the label’s official website will launch and all will be revealed with Vell’s masterplan. Salute Da Platoon!!! and get ready for a long hot summer.